There are many advantages to creating branded short links. At first glance, branded links are short links that feature your brand name or an important keyword. Sharing branded links increases link trust, brand visibility, improves SEO which can increase click-through rates by up to 39%.
Creating branded links also builds brand awareness and recognition as people and potential business partners associate your content with a certain branded short link – even if that link actually leads to content by a third party.
There are lots of reasons to share branded links over generic short URLs. If you want to learn more about the major differences of creating branded short links, and generic short links, check out this quick videoes on Youtube.
Trackable – Why only track links directed back to your site in Google Analytics? Start tracking your audience from their first interaction with your brand. Get real-time individual and aggregated link data and a built-in UTM builder.
Manage links and create a strategy around them – Don’t let links be the low hanging fruit of your marketing strategy. When you understand what types of content, your audience finds most engaging (on social media for example) you’re able to update and maintain your link management strategy.
Get more advanced features – From the ability to edit the destination of the URL even after it’s live, to be able to add a retargeting pixel to your links to attract more top of funnel visitors.
Save time through integrations– It’s difficult to learn and train your team on how to use a new product. Rebrandly integrates with some of the most popular websites and offers extensions and apps for easy rebranding.
And finally – your brand is on your links! – This should be standard, but many of us have become so accustomed to shortening with a generic shortener and the links taking their brand name. But, this is the most important point of using branded links. Not only is your brand name on your links, but – you also own every link. When using generic short URLs – you’re sharing the domain name (say Goo.gl) with anyone else using that shortener. Meaning that your links could be associated with spam.
Unfortunately, not all URL shortening services make it easy or even possible to create a custom link when shortening a URL. TinyURL, for instance, does not allow users to create a customized short link. Bit.ly, one of the most popular URL shorteners, does allow users to create branded links. But it is not the core of their product offering, or what they are focused on.